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	<title>jukka.niiranen.eu &#187; ISP</title>
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	<description>Welcome to my world</description>
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		<title>Too much recycling (and why campaign planning matters)</title>
		<link>http://niiranen.eu/jukka/2010/06/too-much-recycling-and-why-campaign-planning-matters/</link>
		<comments>http://niiranen.eu/jukka/2010/06/too-much-recycling-and-why-campaign-planning-matters/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 10:51:05 +0000</pubDate>
		<dc:creator>Jukka</dc:creator>
				<category><![CDATA[Tech]]></category>
		<category><![CDATA[ISP]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Welho]]></category>

		<guid isPermaLink="false">http://niiranen.eu/jukka/?p=706</guid>
		<description><![CDATA[My ISP Welho, a Finnish cable TV company that was recently sold to another operator called DNA, finally sent me the new 40M cable modem I had already ordered six weeks ago. It&#8217;s not the speed I was really after, since my previous 10M internet connection was fast enough for anything I would need. It [...]]]></description>
			<content:encoded><![CDATA[<p>My ISP Welho, a Finnish cable TV company that was recently <a href="http://www.broadbandtvnews.com/2010/05/31/welho-to-merge-with-dna/" target="_blank">sold to another operator called DNA</a>, finally sent me the new 40M cable modem I had already ordered six weeks ago. It&#8217;s not the speed I was really after, since my previous 10M internet connection was fast enough for anything I would need. It was the price reduction in the monthly fee that you get by upgrading your modem, from €44.90 to € 35.90. Sounds like a sweet deal, even with the 6 month contract period.</p>
<p>Anyway, the packaged arrived to the local post office, I went to pick it up and started examining the contents at home. Alongside the new modem there were a couple of campaign flyers. Here&#8217;s the first one:</p>
<p><a href="http://niiranen.eu/jukka/wp-content/uploads/2010/06/Welho_1_cable.jpg" rel="lightbox[706]"><img class="aligncenter size-full wp-image-709" title="Welho_1_cable" src="http://niiranen.eu/jukka/wp-content/uploads/2010/06/Welho_1_cable.jpg" alt="" width="458" height="414" /></a></p>
<p><em><strong>&#8220;The package does not contain the cable required for connecting the modem to the antenna network, nor the Y plug splitter for your TV. Please re-use the components from your old modem.&#8221;</strong></em></p>
<p>Ok, makes perfect sense, I&#8217;m all for reducign the environment footprint of my various gadgets. Then there was the second flyer promoting another campaign:</p>
<p><a href="http://niiranen.eu/jukka/wp-content/uploads/2010/06/Welho_2_tellafriend.jpg" rel="lightbox[706]"><img class="aligncenter size-full wp-image-711" title="Welho_2_tellafriend" src="http://niiranen.eu/jukka/wp-content/uploads/2010/06/Welho_2_tellafriend.jpg" alt="" width="387" height="387" /></a></p>
<p><em><strong>&#8220;Recycle your old modem to your friend, ask him to plug it in and order a 10M subscription at <a href="http://www.welho.fi/ekoteko">welho.fi/ekoteko</a>. You will both get free months as a reward.&#8221;</strong></em></p>
<p>Well, that&#8217;s another nice idea for a &#8220;save the environment&#8221; themed campaign. Of course the only problem here is that my friend would not have the necessary cables for plugging in the modem, since you didn&#8217;t send me any. So he would have to jump in his car, drive to your store in downtown Helsinki and pick up the parts from there.</p>
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