While Nokia certainly has a huge potential market in its existing (and possibly brand loyal) user base in the developing world, the question remains that are these the people who will actually be purchasing apps to their mobiles within the next couple of years? The path I’m seeing is that many users who are ready to take the big step and start installing apps on their “phones” will first ditch their old Symbian device and replace it with iPhone/Android, then start exploring what apps there are out there.

I myself have never used a Nokia device during the Ovi era that started in late 2007, so I’m relying on hearsay and media coverage when forming my opinion of the service. The impression I have of Ovi is that it has consistently delivered a disappointing user experience and failed to meet the expectations of people who wanted to give it a shot. Similarly, I’ve never owned an Apple device, but the word on the street about the iPhone App Store experience is the complete opposite of Ovi Store.

Image is everything, and the image nowadays is largely created by the user and developer communities, not dictated by the marketing agencies. It may well be that this change in customer behaviour has also been one of the reasons why Nokia’s previously winning formula is no longer producing the results expected from the mobile phone market leader.

But have you considered the fact that nokia store have also good possibility for developers sell their apps.
Not the best ones, but iStore has too many apps to get your app to shown..

Android could be the future, but they have big problems too:
-Multiple devices and hardwares, how to develop app easily that does not crash 40% of the customers’ phones ?
-Adroid market leans towards free apps.. Not all of us want to make games and apps just for fun. And using adcontent seems like a wrong solution..

So at the moment, ovi store is strong