Enterprise gone social – how will CRM fit in?

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Posted on 5th September 2011 by Jukka Niiranen in News and events

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Call it a revolution, call it a bubble, call it what you want. One thing is for sure: social networks are not going away. Even though it still remains important to be able to manage and measure your sales funnel with the help of some tried & tested SFA tools, segment your customer database to build more effective target groups for campaigns, or share information on customer support enquiries across your helpdesk staff, this functionality will not be considered as important as it was during the last decade. In this new age of connected customers and empowered information workers, companies will be searching for applications and processes that go beyond what CRM has traditionally stood for.

Let’s take a look at some of the recent news surrounding the world of CRM, to gather evidence of where we might be heading towards.

Takeways from #SFDC #DF11

On the last week of July, Salesforce.com held their annual Dreamforce conference in San Francisco. As a person working with Dynamics CRM for a living, it’s a good idea to keep an eye on where the other CRM solution providers are focusing their development efforts on, and SFDC certainly is one of, if not the main competitor that Microsoft has their eyes on. In his opening keynote, Marc Benioff made it very clear where his team’s focus is on, and that is the concept of a social enterprise. I’ll spare you from the marketing flare and instead present a few screenshots captured from the presentation, highlighting the new feature announcements.

#SFDC #DF11

 

So, what’s in the pipeline for Salesforce.com during the winter 2011/2012 then?

  • Contact profiles will be “social enabled” by default, showing public feeds from networks were your customers are present
  • Data.com, previously known as Jigsaw, will power the social data discovery and data import, in combination with D&B’s database
  • Chatter Now extends the functionality from microblogging to instant messaging with presence information
  • You can invite your key customer contacts to specific Chatter networks, or even publish Chatter on the web as a customer service channel
  • Radian6′s technology will monitor those customer complaints that are not targeted at your helpdesk, enabling you to jump in on the conversation
  • All of this follows you everywhere you go, as touch.salesforce.com promises to deliver a HTML5 client that’ll make your iPad or smartphone a full-fledged social CRM control panel

Even if you leave away some of the over-the-top scenarios presented, like friending the Coke machine or having network routers tweet you on social networks, it’s still clear that with all the promised functionality at your fingertips (once it’s available and working in a reliable manner), the possibilities for you to design and implement new business processes will be dramatically expanded. Whether companies are able to make use of and, more importantly, make money out of these new possibilities is a different question, but it surely does push the boundaries of CRM as we know it.

Social CRM is where it’s at

“Social” certainly is an attractive attribute to include in your product description these days. Gartner, for example, has predicted that the market for Social CRM would reach a total value of one billion dollars by the end of next year. Predicting the future with concrete figures is always a challenge, but it’s even more difficult when people don’t even agree on the definition of the market to be predicted. Several analysts have commented on Gartner’s reports, starting from reminders that an SCRM market may not really exist yet, or they have questioned Gartner’s choice of products included in their SCRM Magic Quadrants as including applications aimed at other functions than what CRM systems traditionally are about – managing customer information, that is.

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First preview of Dynamics CRM Q4 2011 Service Update (and more)

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Posted on 13th July 2011 by Jukka Niiranen in News and events

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There’s an immense amount of product news coming up from the WPC 2011 conference, due to the sheer size of Microsoft’s portfolio of different product lines. Luckily also Dynamics CRM had its 15 minutes on the WPC keynote stage and we saw a few bits and pieces of what lies ahead in the upcoming Q4 2011 Service Update that will become available to both CRM Online and CRM 2011 on-premise later this year. I already wrote a post in Finnish about the CRM news from WPC, but I thought I’d also share a few screenshots here to those who haven’t seen the keynote video.

Social business remains a hot topic and Microsoft will add some of the much needed social aspects into the next release of Dynamics CRM. Activity feeds á la Twitter, Facebook, Yammer, Chatter and the likes will be integrated also into Dynamics CRM, as can be seen in the demo dashboard below.

In addition to allowing status updates from colleagues, the functionality we saw earlier in CRM 4.0 as the Business Productivity Newsfeed Accelerator (though merely a report) and then later on implemented through 3rd party add-ons like Vibe from Sonoma Partners, now looks to become a core part of Dynamics CRM platform. I’d imagine these automatic feed items are still posted as a result of record updates triggering workflow process rules, like in the aforementioned examples.

Office 365 will become the new home of CRM Online in Q4 as it integrates into the same infrastructure. In addition to subscription management and authentication provider improvements, there’s some interesting benefits for CRM in the Lync integration provided from the Office 365 cloud. No longer will you be limited to only have chats and video conferencing with your colleagues. If the customer contacts in your CRM database are also users of Office 365, their presence information can be federated across organizations (if they choose to, I’m sure) and presented right inside the CRM forms, allowing you to reach out to them through Lync with one click.

Azure Data Market is now being marketed as the “one-stop shop for premium data and applications”. The Dynamics CRM demo included a custom button called Azure Enrich, which went out into the Data Market, opened up D&B’s company database and provided the missing address information for the Contoso account. I guess the big news here isn’t how you can retrieve company data through the API, but rather what the existence of a central marketplace can actually do in making data available to a whole new scale of potential customers, from a variety of global players. The cloud is not only for apps anymore.

In the WPC keynote demo we saw again a Windows Phone 7 client for Dynamics CRM. This time there was also one new screen included, which presents the same activity feed information (labeled as “records feed”). It doesn’t quite compete with the other flashy WP7 Mango demos presented later on in the session, but definitely a useful way for mobile workers to keep an eye on what’s going on in the CRM database while outside the office.

Oh, and of course there was the tablet app built for running Dynamics CRM on a Windows 7 slate. With all the Metro UI goodness, I’m wondering what the out-of-the-box experience could actually become like once we reach Windows 8…

Office 365 launches without Dynamics CRM integration for document management

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Posted on 28th June 2011 by Jukka Niiranen in Annoyances |News and events

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Today was finally the big day when Microsoft’s cloud productivity platform BPOS was replaced with Office 365, which is now available for subscription. Having played with the beta version for a while now, I’m overall quite impressed with how close the SharePoint Online environment now is to its on-premises counterpart. While the limitations are still somewhat more visible than when comparing CRM Online vs. CRM 2011 on-premises versions, I think it’s already close enough to enable a significant part of traditional business requirements for SharePoint to be fulfilled with the cloud platform.

Microsoft confirmed already last fall that also Dynamics CRM Online will eventually be migrated onto the same Online Services Delivery Platform as Office 365. In addition to being a natural fit with SharePoint and Exchange, CRM Online should also gain benefits into both its subscription management as well as authentication options as a result of  this migration. However, there’s no official timeline or feature set communicated yet, so we’ll have to keep waiting possibly until Q4/2011, when the next update for Dynamics CRM has been scheduled to become available, as announced in the latest Statement of Direction document.

Ever since Dynamics CRM 2011 was launched with built-in SharePoint document library integration, there’s been a bit of anxiety on when this functionality could be leveraged with the cloud versions of CRM and SharePoint. Since BPOS was built on SharePoint 2007, it wasn’t possible to utilize the Microsoft Dynamics CRM 2011 List Component for Microsoft SharePoint Server 2010 in the Online environment. This meant that setting up a document management enabled trial environment with CRM Online required an on-premises SharePoint server, which wasn’t too convenient. Nor was it for any customer looking to go “all in” with their MS applications. Oh well, but now that Office 365 is available, that’s all a thing of the past, isn’t it?

Wrong! Despite of the better together marketing message surrounding Office 365 and CRM Online, there’s actually still no way to integrate the SharePoint document libraries with the CRM List Component. Sure, you can upload the solution file into a SharePoint Online site and publish it. What you cannot do in the Online version is to take care of the second part of the installation steps, which involves the AllowHtcExtn.ps1 PowerShell script,used for enabling .htc file extensions to be served from SharePoint.

Why is this important? Because without the .htc support, you can’t actually do anything with the document library. The folder creation can be configured and it flows through as it should when accessing the Documents menu for a new record, such as an account. However, after that you are presented with the following prompt:

“The action buttons are disabled because the SharePoint server that you are using does not allow HTC component files. To enable the buttons, contact your system administrator.” What this means is that the document library will be rendered nicely inside the CRM entity form, but you can’t upload any documents to it. Clicking on the buttons does nothing, as they’re all disabled.

How about on the SharePoint side of things then? We can see that the entity specific document libraries are created and also the corresponding folders for each record where the document location has been defined. We can also of course use the native SharePoint UI to upload documents into the library.

Then when you access the corresponding record through CRM, you can see that the document does appear in the library. But with all the controls disabled, you again cannot do anything with it, like open the document, for example. How nice…

How did we end up in this situation where the latest and greatest cloud offerings from Microsoft are not working together like they obviously were inteded to? That’s a very good question. The problem with Office 365 SharePoint Online limitations and their implications to Dynamics CRM document management functionality has been a known issue throughout the whole beta phase of Office 365. There are several threads on the Office 365 community forums regarding this. Yet the response from Microsoft has been that this cannot be resolved by GA (general availability) of Office 365 (as in “today”), but rather we’ll have to wait for the first service update, probably. Come on! How can 6 months not be enough to allow one .htc file to perform its work and provide the document integration between CRM and SharePoint? I find it extremely strange that the product management behind Office 365 has allowed such a flaw to be included in the initial release version.

Of course eventually this issue will be solved and we’ll be able to experience the full document management process flow with Microsoft’s cloud applications.

More agile direction for Dynamics CRM future product releases

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Posted on 12th May 2011 by Jukka Niiranen in News and events

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During Convergence 2011 Atlanta we already heard the first pieces of news about an upcoming change in the release cycle of Microsoft Dynamics CRM product versions. Now we have the updated Statement of Direction May 2011 whitepaper in our hands and it lays out a roadmap for more rapid delivery of new features into both CRM Online as well as on-premises and partner hosted instances.

What has now been labelled as the agile release model for Microsoft Dynamics CRM will mean that an update/upgrade to the core platform will become available every six months. Contrast that to the previous 2-3 years in between major releases and you can see it’s no minor readjustment but rather a whole new way from the Microsoft Dynamics team to deliver products to the business users.

Funnily enough, the SoD whitepaper claims that CRM 2011 is the fifth major release of the product. While it goes by the 5.0 version number, I guess some of the folks in Redmond have already forgotten that there never was a CRM 2.0 realease, rather we saw the version number incremented from 1.2 to 3.0. Oh well, time flies when you’re having fun working in the field of CRM, so let’s move on…

The new release cycle is of course a direct result of the Cloud Power in action. No longer can you spend years in designing and developing features for your new product behind closed doors, even if you are Microsoft. Cloud applications have taught us consumers into living in a world of perpetual beta products that constantly get updated with new functionality, without any effort required from us to physically upgrade the apps. If Google can do it for Gmail, then why would the enterprise users settle for working with a standarized XP/2003 toolset for almost a decade? In the scheme of CRM, if you’re competing against Salesforce.com that has a monthly release cycle (or so I’ve heard), delivering a huge box of new features once every three years (which is what 2011 does offer over 4.0) means you’d have to actually keep three years ahead in terms of development, just to avoid slipping behind your competitor again. Doesn’t quite sound like a winning strategy.

Microsoft Dynamics CRM Statement of Direction May 2011

During the CTP and Beta phases of the Dynamics CRM 2011 release process there were many times when I found either myself or someone else on the forums & blogosphere expressing their thoughts along these lines: “these new features are really awesome, but I just wish the small details of X and Y could be included before RTM, so I can really truly make the most of the product”. In the world of the old release cycle, hearing MSFT representatives reply back with the words “thanks, we’ll try to include it in v.Next” didn’t give much comfort. If the next version was three years away, it’s effectively the same as “forget about it”, if you contrast it with how fast the world of applications keeps turning these days. Facebook grew from 10 million to 310 million active users during a timeframe like that.

Smaller packages of new features twice a year should definitely help Microsoft fill the gaps in product functionality that inevitably appear whenever a big release deadline approaches and planned features have to be dropped to meet the real life requirement of shipping a release. At the moment, Dynamics CRM 2011 is lacking some functionality on three distinct areas that the Statement of Direction says will be addressed in upcoming versions to be released within one year:

  • Cross-browser support. Transforming Dynamics CRM from an Internet Explorer only application to a true cross browser app through a new HTML5 UI, thus finally making the platform an option for Mac users as well.
  • Mobile devices support. The Mobile Express client in 2011 is identical to what we had in 4.0, but with more and more iPads and Android/iOS/WP7 smartphones found in the workplace, the out-of-the-box mobile experience should be much better, with possible 3rd party apps taking it on an even higher level (offline data access etc.).
  • Social CRM. There are two dimensions in which a CRM application needs to be “social enabled” these days: 1) internal collaboration on customer information and activity feeds á la Yammer and Chatter, and 2) capturing and enabling a dialog with the customers in social media channels like Twitter, Facebook, LinkedIn.

Dynamics Marketplace will also presumably play a role in addressing some of the needs that don’t quite fit into the core product delivered by Microsoft. The accelerators that we saw released for CRM 4.0 were nice proofs of concept, but they weren’t proper add-on products that could have been deployed by the end user organizations without customization and development services provided by MS partners. The solution management framework included in CRM 2011 will make the distribution of apps much easier and I would expect to see development also on the Marketplace functionality as a channel for app delivery (eventually commerce). When the base platform of Dynamics CRM is built on one single product edition (meaning no separate standard/enterprise or sales/service versions), modularity is enabled throug the solution packages. While the verticals will likely remain a partner driven domain, I’m expecting to see some interesting releases coming from Microsoft Dynamics Labs as well.

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